Expertise.

Customer & Audience Intelligence

Everything good in communications starts with understanding the behaviours, motivations and shared values that drive your customers, employees, stakeholders and shareholders.   We gather deeper insights and monitor demographic and geographical trends to unlock the truths and motivations that drive brands forward, re-align stakeholders and deliver on your business goals. Our proprietary research methods are proven with over 20 years of success on behalf of local, national and international brands. Our unrivalled ‘boots on the ground’ experience is backed by a suite of cutting-edge listening tools that form a powerful and unique combination in this space.   

Strategic Communications - Planning & Implementation

Set a new bar for your communications project or campaign with our proven track record of delivering wins, results and impact. Whether your communications project is internal, external, B2B or B2C, or targeted at a niche audience group, we have the right minds and the right tools to help you navigate the chaos and come out on top. We approach communications planning from an omnichannel viewpoint, ensuring every possible touchpoint has been evaluated against campaign objectives. A well-crafted and managed execution plan serves as the roadmap and the backstop for all successful in-market activities. Plans are custom built with room for real-time adjustments, improvements and agility. You can rest assured your project is managed by a highly experienced senior account strategist skilled in forecasting, budget management, managing vendors and to-do’s. No hidden fees or unwanted add-ons; we give you just what you need and nothing more.   

Brand Development & Brand Experience

Starting from scratch with a start-up or refreshing a household name brand? Our team is not only up for the challenge, we thrive on it. We’ve helped launch exciting new brands into the world and we’ve helped 100-year-old companies refresh and re-imagine their brand elements – from logo execution all the way through to retail or storefront or digital experience. Good brands require immaculate organization and structure, clarity of who you are, what you stand for, and where your business is going – it all needs to be purposeful, planned and well crafted. Our seasoned and proprietary approach focuses on building brands that are aligned with purpose and resonate with their true owners (your customers and stakeholders!), brands that can scale and grow, brands that tell stories people want to hear.

Crisis & Reputation Management

Being prepared to stand up and protect your name and your brand equity in the midst of negative events is like having life insurance: you hope you never have to use it, but it sure feels good knowing it’s there. We don’t have to look very far to see threats to our business –  from cyber security and data breaches to logistics and supply issues, global trade disruptions and climate impacts, to the health and safety of your customers, employees and stakeholders – crisis events that are not well managed cost people their jobs, impact share value, and often negatively impact brand equity. Our highly awarded and seasoned crisis communications professionals have guided major corporations safely through high-stakes crisis in food, energy, technology and agriculture. We’ll custom build a smart and actionable crisis communications plan, provide spokespeople training, annual rehearsals of mock scenarios, and get your team set up with the ability to monitor and respond to issues in real-time. And yes, we are actually available 24/7 during times of crisis just like on Scandal. We don’t sleep until you sleep.

Digital Strategy & Engagement

Unquestionably the most continuously shape-shifting area of marketing and communications for companies to wrap their head around and try to keep up with. Our experts combine the right amount of ‘SEO and Google wizardry’ with years of mainstream communications and marketing experience. We all know that effective engagement moves way beyond hits and impressions and scrolls and fake followers. Let’s grow your digital footprint while driving leads, facilitating brand engagement, and amplifying your share of voice.  .

Content Strategy & Storytelling

Words matter more than ever and stories that connect us never go out of style. A smart, actionable content strategy that showcases the unique aspects of your products and your people – bringing your brand to life in meaningful ways – will pay dividends no matter how the channels and platforms change and evolve. It starts with the finest writers and publishing experts who abhor the word ‘template’. Then we connect to our channel and media experts to determine the best medium for your well-crafted message. And we’re always measuring and analyzing engagement in real time – helping you stay one step ahead of the pack. We use all the latest fancy content and social media tools, sure – but first-class storytelling is always at the heart of everything.