Gain significant global brand awareness of Vestaron as a rising player in crop protection, while simultaneously engaging with the investor/finance audience, government regulators in key markets globally, and farmers and their pest advisors in key markets.

‍

The approval of an active ingredient in crop protection is big news; but much bigger for a medium-sized ag tech company. We worked with the company's head of brand communications, European government affairs staff, and regional directors to audit the audience segments for the media release as well as supporting look-alike audiences on social media. We conducted research into the European agricultural media market. We timed the campaign to strategically coincide with a series of Emergency Use Authorizations Vestaron was receiving for its products to help farmers dealing with banned products in the EU.

‍