Brand strategy
Brand Identity
Go-to-market plans
Content planning
Campaign management
Public relations
Name, brand, and launch a first-of-its-kind Canadian polypropylene producer tied to a $5B+ petrochemical investment—while establishing long-term market credibility in a traditionally conservative, commodity-driven industry.
Conduct deep market and customer intelligence to define a future-focused brand position. Develop a new name, brand promise, and identity rooted in sustainability, innovation, and service—supported by an integrated launch strategy spanning digital, content, PR, and stakeholder engagement.
Heartland Polymers was successfully launched and positioned as a transformative force in the North American petrochemical industry. The brand quickly gained traction with buyers seeking sustainable Canadian alternatives, while building a strong digital and media presence that continues to drive awareness and engagement.
