Customer Intelligence & Research
Brand Identity
Guidelines & Toolkits
Content Design
Campaign Management & Execution
CRM Integration
Email Campaign
UX/UI Design
Web Design
Web Development
Social Media Management
Media Relations
Crisis Management
Content Planning
Copywriting
Tradeshow Booth Design
Go-to-Market Plans
Baystar partnered with Vera Causa to launch a comprehensive brand strategy and campaign — from foundational research through to a full-scale rollout — to establish its market presence and identity.
Using research insights and leadership input, we positioned Baystar as a people-first brand in the polyethylene (PE) space—fresh, agile, and relationship-driven, not corporate and faceless. The strategy and creative focused on the people who make Baystar unique, captured through the tagline: “Happy customers. Polyethylene resins.”
The fully integrated campaign spanned digital, traditional, and experiential channels, including brand identity, web and social development, PR, content, events, and CRM integration.
Year one delivered standout performance in a highly competitive market
The campaign resonated strongly with customers, earning praise for Baystar’s fresh, human approach.
