Creative Execution

Client

Vera Causa

Year

2024

Awards

deliverables

Storyboard Production

Copywriting

Video Production

Sound Design

Video Editing

Content Design

Challenge

Holiday campaigns often blend together, with every brand sending similar “from our family to yours” messages. In 2024, we wanted to break that pattern with something unexpected — a humorous, behind-the-scenes twist showing our team not working well together.

Solution

We created How Katie Phipps Ruined Christmas, a mockumentary-style video inspired by The Office, portraying a fictional agency meltdown over a failed holiday card.

Filmed in a single day during the coldest week of the year, it featured our entire team acting out the chaos. The campaign was rolled out like a real one — with a custom website, social teasers, and direct client emails — proving our ability to execute creative ideas fast.

Result

The video became a team favourite and received enthusiastic client feedback.

“You guys are hilarious, lol.” – Heartland Polymers
“Best ever ❤️” – Mountain Fold Studio
“DYINGGGGGGG ☠️” – Anew Chiropractic Clinic

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