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Drive global awareness of Vestaron as an emerging leader in biological crop protection while engaging multiple complex audiences—including investors, regulators, farmers, and pest advisors—across key international markets.
Execute a highly coordinated, audience-segmented media strategy aligned with regulatory milestones. Working closely with global brand, government affairs, and regional teams, we tailored messaging by audience and market, conducted targeted European ag media research, and timed outreach to coincide with Emergency Use Authorizations tied to EU regulatory changes.
The campaign delivered widespread global earned coverage across top-tier financial, mainstream, and agricultural trade media, strengthening Vestaron’s credibility with investor, regulatory, and grower audiences and positioning the brand as a trusted biological innovator at a pivotal regulatory moment.
