UX/UI Design
Web Design
Web Development
Content Design
Platform Strategy
Brand Identity
Commonplace is redefining single-family housing with sustainable, non-combustible, and mold-resistant materials that enable faster, greener construction. They needed a website that reflected their minimalist architectural style and innovative approach while appealing to both homebuyers and developers.
We began with a full brand identity evolution to capture Commonplace’s effortless, reductive aesthetic. From there, we designed a visually driven website that guided users through discovering their ideal Commonplace home, enhanced by McKinley Studios’ striking architecture.
The site integrated the Ownly homebuilder platform, empowering customers to design their homes online — boosting lead generation and user engagement.
The new brand and website successfully elevated Commonplace’s digital presence , while helping more customers discover the beauty of “less, but better” living.
