Before a single polypropylene pellet was produced, Heartland Polymers had already made history by building North America’s only single site PDH/PP facility. The scale of the project was enormous: a $5+ billion investment, years of planning and construction and a launch that would reshape the market.
Heartland needed a communications piece that captured their full story. Something clear, credible and inspiring, that could be shared with potential customers, investors and government partners as the plant was getting ready to begin operations. The challenge was to distill a multi-year, pandemic-era mega project into a single piece of communication that felt both human and historic.
We partnered with the Heartland team to concept, write, design and produce their first official Impact Report. More than just a summary of stats, the report was crafted to tell the full Heartland story: from early vision to construction, the leading technologies selected, and the people who brought it to life.
Key deliverables included:
· Copywriting and editorial development
· Custom layout and design
· Print and digital magazine production
Heartland’s investment in photography throughout the construction process meant we had incredible visuals to work with, helping us show not just the scale of the project, but the people and momentum behind it. The report celebrated how far they’d come, and helped set the stage for what was next.
The digital version of the report received thousands of views and an impressively long read time. It was shared widely across stakeholder groups, from industry partners to government representatives. More importantly, it gave Heartland a cohesive piece of storytelling that could travel across audiences, industries and platforms. Internally, the team was thrilled to see all their work on the Heartland Petrochemical Complex reflected so thoughtfully. For us, the impact report was more than a deliverable. It marked the beginning of the next chapter in Heartland’s journey toward production, and the start of a long, trusted partnership with the team.
