Heartland Polymers Website

Challenge:

When Heartland Polymers launched as North America’s only single-site PDH/PP facility, the brand was already a standout, but a brand this bold needed more than just a visual identity. It needed a digital presence that could grow with it and bring the Heartland energy, story, and product offering to life online.

As their agency of record, Heartland challenged us to build a site that was as dynamic as their business. Not just a place to house information, but a platform that could evolve with their operations, showcase their people and purpose and serve as a tool for customers looking for specific product grades.

Solution:

We designed and developed a custom website that captured Heartland’s bold positioning, balancing clarity with technical depth and pairing thoughtful storytelling with purposeful UX.

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Key features include:

• A guided user journey that demonstrates the Heartland’s difference, a competitive edge rooted in reliability, location and performance, while directing users to the most relevant technical information and conversion points.
• Modular content blocks allowing internal teams to publish content easily as operations scaled.
• A filterable product table that allows users to search and sort by product grade, making it easier than ever for potential customers to find the right polymer solution.
• Impactful branding and visuals that extend  Heartland’s bold colours and design into motion, interactivity, and intuitive layouts.

Results:

In the first year after launch, the Heartland Polymers website:

• Attracted over 43.7K visits, with high engagement across product, sustainability and news pages.
• Drove 1.2K website conversions through integrated lead forms and product-specific calls to action.
• Improved time-on-page and decreased bounce rate site wide, demonstrating a better user experience and stronger alignment with search intent.

Beyond the data, feedback from the Heartland team and their customers has been positive, with recognition of the strong UI/UX and design helping the Heartland team build a strong reputation in the marketplace.

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“Our website is not just beautiful, it’s incredibly functional. The product table in particular has made it so much easier for our customers to find what they need, and we’ve had consistent feedback on how intuitive and engaging the experience is. It’s been a key tool in building trust with our clients and showcasing what makes Heartland different." - Yonas Kebede,  Director of Polypropylene Sales andMarketing, Heartland Polymers

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