Website Development

Heartland Polymers Website

Client

Heartland Polymers

Year

2023

deliverables

UX/UI Design

Web Design

Web Development

Content Planning

Platform Strategy

Challenge

Heartland Polymers, North America’s only single-site PDH/PP facility, needed a digital presence that matched its bold brand and could grow alongside the business. As their agency of record, we were tasked with creating a dynamic website that told their story, showcased their people and products, and served as a functional tool for customers.

Solution

We built a custom website that blended storytelling with technical precision and intuitive UX.

  • A guided user journey highlighting Heartland’s reliability, location, and performance advantages.
  • Modular content blocks for easy updates as operations expanded.
  • A filterable product table to help customers find specific polymer grades.
  • Bold visuals and motion design extending the Heartland brand online.

Result

Overall, positive feedback from both the Heartland team and customers, reinforcing the brand’s strong digital reputation.

43.7K+ visits with high engagement across key pages
1.2K conversions through lead forms and CTAs
Improved time-on-page and reduced bounce rates

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