Public Relations

Media Relations Strategy for Major Contract Awarding

Client

Lauren Services

Year

2024

Awards

deliverables

Press Release

National Newswire Distribution

Media Backgrounder

Social Media Amplification

Earned Media List Development

Media Training

Real-Time Monitoring

Challenge

Generate brand awareness of Lauren Services as the lead provider of detailed engineering and design contract to help Ekona Power Inc. bring to life the first industrial deployment of its proprietary solution for clean hydrogen production.

Solution

Continue to build on Vera Causa’s integrated marketing-communications work to raise the profile of Lauren Services within Canada’s engineering community, positioning Lauren as a growing leader in transitional energy projects across earned, paid, and owned.

Result

Successful diversity of coverage: National Post, Markets Insider, The Financial Post, The Toronto Sun, The Vancouver Sun and The Calgary Herald.

Trade publications covering the story: Hydrogen Central, Design Engineering, Fuel Cell Works and North American Clean Energy

The Lauren post earned an impressive 35.5K impressions and 7 comments 8 reposts. Page visitors are up by 108.7% and followers increased by 125% since posting the news.

126
Media Placements
25.8M
estimated audience reach
$239K
AVE

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