Brand Identity
Copywriting
Customer Intelligence & Research
Content Design
Brand Strategy
Vestaron’s fragmented brand, unclear messaging, and dated visuals left them lost in the ag-tech crowd. Their name lacked context, their website failed to build trust, and their story didn’t connect with growers or partners. They needed a clear, cohesive identity to stand out and inspire confidence.
Through global research, we uncovered Vestaron’s strength — sustainable innovation powered by nature. We reintroduced them as Vestaron Crop Protection, built around the tagline “Unconventional, by nature.” A streamlined identity, refreshed logo, unified templates, and new website brought clarity and impact, while an internal brand manifesto rallied the team around their purpose.
The rebrand positioned Vestaron as a bold leader in sustainable crop protection. The refreshed identity now resonates across every touchpoint, driving recognition, trust, and pride — internally and in the field.
